Enhancing Election Participation Through Survey Methodology

Elections, like large-scale surveys, are complex systems that require secure, thoughtful public participation. Drawing on survey methodology principles enhances legitimacy and trust, maximizing engagement. Essential strategies include clear communication, reducing administrative burdens, and ensuring data protection. When these elements are balanced, electoral processes can improve democratic governance and public trust.

Turning Point USA’s Strategic Halftime Show Explained

Why did Turning Point USA produce a alternative halftime show? There was no way the show was going to compete so why try. In this post, we look at the value of a show that cannot compete with real superbowl.

Is the Super Bowl Ad Spend Worth It? Insights on ROI

By Steven J, Dick, Modern Metrics Barn Every February, brands spend millions of dollars for just 30 seconds of airtime during the Super Bowl. In 2026, that half‑minute spot costs roughly $8 million, making it one of the most expensive advertising opportunities in the world. Yet companies continue to invest—some enthusiastically, others cautiously—hoping to capture […]

Exploring The Washington Post’s Staff Cuts: A Risky Strategy

The Washington Post’s recent layoffs have reignited a familiar — and deeply uncomfortable — debate in American journalism: when a newsroom faces sustained financial losses, is cutting staff a necessary step toward survival, or a self-defeating move that accelerates decline?

The Complex Reality of School Cell Phone Bans

Across the country, schools are increasingly implementing cell phone bans to reduce distractions and improve student focus. However, there are problems with the plans that need consideration. This essay looks at the issue from the perspective of a teacher and a media professional.

Simplifying Tariff Equation for International Trade

I’ve seen complexity used to silence criticism. Reciprocal tariff calculations look thorough and scientific because most people aren’t familiar with equations or Greek letters. But when examined closely, it’s much more straightforward.

The Evolution of Online Surveys: Insights from 40 Years Ago

Believe it or not, 40 years ago, I put my first online survey in the field. My how things have changed.

Gay Pride Month. Demographic Research Issues.

Small subgroups create special challenges. In this Gay Pride Month, we look at the issue of including the LGBTQ community as a subgroup.

Coffee and correlation

Recent reports suggest that coffee is associated with longer life. This is great news but why should we be suspicious?